Mezcal Curiously Team
Jordan Prescott - Founder
Hey, I’m Jordan. For now, the MC team is just me! I found myself here as you probably did; led by curiosity, fondness, and an inevitable love for the numerous ways this spirit captures and delivers beauty. I'm a California-native that isn't Oaxacan, Mexican, or even of Central/Southern-American descent, so who am I to speak for mezcal?
I have 14 consecutive years of bar/restaurant experience, and 9 years ago I chased my songwriting ambitions from San Jose to Los Angeles. Most paths to success in the music industry require dependence on someone whose musical interests are tied to their profits. I quickly resented those people and probed my creative process for years, hoping I would find some way around them. I used to regret how long it took me to see the industry as insatiable, thriving on exploitation, but that spent time motivates me now.
The global spirits industry was painted with the same relentless brush. Mezcal is vulnerable to the industry's exploits, especially when compared to more well-established spirits. Making this comparison offers convenient insights into some of what makes mezcal special: Its best parts aren't easily scalable to miraculous profits. This fact has delayed capitalism's worst side effects, but there's still work to be done. There always will be while people in positions of relative power apply selective hearing to the voices of those with less.
I'm not the right person to represent mezcal. I don't have mezcal-relevant heritage, or speak the right colony's language. Even so, my sense of purpose has deepened in these last 6 years while presenting mezcal as a Maguey Spirits Guide. It may not be my responsibility, but I appreciate the opportunity for this work. I'm grateful for my advantages, and the chance to leverage them to benefit more than just myself or others like me.
We're all carved from the same tree of life and most of us can choose our beneficiaries to some degree. With Mezcal Curiously, I simply choose the people who make and enjoy mezcal. I want MC to be where mezcal-curious newcomers, knowledgeable enthusiasts, and qualified professionals can all come to celebrate, query, and realize mezcal's potential together. Lately I've spent more time looking forward than looking back, and Mezcal Curiously is mostly responsible for that. I hope it does something similar for you.